Be aware of these types of common pitfalls when designing your web site:

- The home page does not quickly tell you what the Internet site is all about. You ought to be able to go to the home page of any Site and figure out what the web page is about, which products that sells, sugar-export.comor what it is advertising and marketing within five seconds.

- The poor use of pop-up windows, splashy advertising, splash pages (pages with neat animation and appear but which you have to watch for five to ten seconds before you are delivered to the real Net site), and other Web design features that bring interest faraway from your Site, products, and/ or offerings.

- Poor Web site direction-finding. This includes harmed hyperlinks, invisible navigation, poor wording of navigational backlinks, links that take you to pages without having links, backlinks that consider you to precisely the same Web page, and pages with no links back in the home web page (always include a link back for the home page so that regardless of where prospects are, they can find their particular way back residence! ).

-- Believing that because you could have a Web site, you may have a marketing campaign or overall marketing and advertising strategy. You need to understand that your Internet site is not really your online marketing strategy. Your Web-site is just a a part of your overall marketing strategy, depending on your company goals; for instance , if you have a prosperous restaurant yet want to advertise and market your business on the internet. Creating a Website is great, but since it is not offered and advertised, no one is ever going to find it. Simply by passing out business cards with your Site URL imprinted on them, you are using a conventional marketing campaign to promote your Web page. If you offer a downloadable/ printable coupon out of your Web site, you are efficiently using your Site as part of your web marketing strategy to meet your goal of improved restaurant product sales.

- Failure to attain Website relevance and content bringing up-to-date. There is almost nothing more dissatisfying to a Net customer than visiting an internet site that is largely out of date. Incorrect pricing, products no longer available, dated content material, and historic advertising pretty much all signify towards the Web site visitor that the devotion to your Web site can be suffering greatly. Cramming your pages with non-relevant material will detract the visitor out of getting the stage of your Web-site (the five-second rule outlined earlier).

- Avoid lots of text effects. Forget flashing text, treating text, gymnastics text, or perhaps other amazing and dizzying effects, which will do nothing a lot more than annoy your blog visitor. Is not going to create a "loud" Web site that contain so many blinking, flashing, twirling, and content spinning icons, text message, or graphics that visitors are confused by the effects and under-whelmed by the websites content.

- Limit the number of design on your Website so that you don't overwhelm your web site visitors with "graphics excess. " Avoid the use of animated GIF images on your Web site. These were cool ten years ago, but also in today's professional environment, they may be just another "loud, " bothersome distraction that site visitors don't want to see.

-- Don't use Microsoft's themes (built-in design templates) when creating a site with Microsoft FrontPage. While FrontPage is bashed on a regular basis, we all stand by the fact that it may be used to design great Web sites.

- Don't incorporate frames in Web site style. The use of glasses within a Web-site will travel customers apart faster than anything!

-- DO integrate the proper Web-site design factors to ensure that the Web site is ready to be found simply by search engines.