Be aware of these common pitfalls when designing your site:

- The property page will not quickly let you know what the Website is all about. You will be able to go to the home page of any Web page and discover what the web page is about, which kind of products that sells, impercolombia.comor perhaps what it is marketing within five seconds.

- The indegent use of pop-up windows, splashy advertising, splash pages (pages with neat animations and appear but that you've to watch designed for five to ten moments before you are taken to the real Internet site), and other Web design features that get interest far from your Website, products, and/ or companies.

- Poor Web site selection. This includes shattered hyperlinks, invisible navigation, poor wording of navigational links, links that take one to pages with no links, links that have you to the same Web page, and pages without links back to the home site (always incorporate a link back towards the home page so that regardless of where site visitors are, they will find all their way back home! ).

-- Believing that because you may have a Web site, you have a marketing plan or total marketing and advertising technique. You need to understand that your Web site is not really your web marketing strategy. Your Website is just a component to your overall online marketing strategy, depending on your business goals; for example , if you have an excellent restaurant yet want to promote and promote your business on the Web. Creating a Web site is great, but once it is not endorsed and publicized, no one will ever find it. By passing out custom business cards with your Web-site URL imprinted on them, you are using a regular marketing campaign to market your Internet site. If you give you a downloadable/ good coupon through your Web site, you are successfully using your Website as part of your web marketing strategy to meet project of elevated restaurant sales.

- Inability to attain Web-site relevance and content upgrading. There is nothing at all more dissatisfying to a Web customer than visiting a website that is grossly out of date. Completely wrong pricing, products no longer readily available, dated content, and ancient advertising all of the signify for the Web site visitor that the devotion to your Web site is certainly suffering considerably. Cramming your pages with nonrelevant materials will take away the visitor out of getting the stage of your Web site (the five-second rule pointed out earlier).

- Avoid excessive text effects. Forget pulsating text, curing text, gymnastics text, or other eye-popping and wild effects, which in turn do nothing more than annoy your web sites visitor. May create a "loud" Web site that may contain so many blinking, flashing, twirling, and spinning icons, text, or images that visitors are weighed down by the results and under-whelmed by the site content.

- Limit the number of design on your Internet site so that you avoid overwhelm your web site visitors with "graphics overburden. " Avoid the use of animated GIF images on your own Web site. Just read was cool a decade ago, but in today's specialist environment, they may be just another "loud, " irritating distraction that site visitors don't want to see.

- Don't use Microsoft's themes (built-in design templates) when creating a site with Frontpage from microsoft. While FrontPage is bashed on a regular basis, we all stand by the very fact that it can be used to design superb Web sites.

- Don't include frames into Web site design and style. The use of casings within a Web site will drive customers apart faster than anything!

- DO include the proper Site design elements to ensure that the Web site is preparing to be found simply by search engines.